"Charge1 it!" If those two words sound familiar,
it is no wonder. Over 75 million Americans use credit cards to pay for
everything from tickets on American Airlines to AAA2
car rental. And the number of cardholders increases every month. In
fact, most Americans receive at least two or three credit card applications
in the mail every month. Why have credit cards become so popular?
For a merchant, the answer is obvious. By depositing charge slips
in a bank or other financial institutions, the merchant can convert
credit card sales into cash. In return for processing the merchant's
credit card transactions, the bank charges a fee that ranges between
1.5 and 5 percent. Typically, small, independent businesses pay more
than large stores or chain stores. Let's assume that you use a Visa
credit card3 to purchase a microwave oven for
$400 from Richardson Appliance, a small retailer in Texas. At the end
of the day, the retailer deposits your charge slip, along with other
charge slips, checks, and currency collected during the day, at its
bank. If the bank charges Richardson Appliance 5 percent to process
each credit card transaction, the bank deducts a processing fee of $20
($400 × .05=$20) for your credit card transaction and immediately deposits
the remainder ($380) in Richardson Appliance's account. Actual bank
fees are determined by the volume of credit card transactions, total
dollar amount of credit sales, and how well the merchant can negotiate.
For the consumer, credit cards permit the purchase of goods and services
even when the funds are low. Today most major credit cards are issued
by banks or other financial institutions in cooperation with Visa International
or MasterCard International. The unique feature of bank credit cards
is that they extend a line of credit4 to the
cardholder, much as a bank's consumer loan department does. Thus credit
cards provide immediate access to short-term credit for the cardholder,
who instructs the bank to pay the merchant immediately and reimburses
the bank later. Of course, the ability to obtain merchandise immediately
and pay for it later can lead to credit card misuse. Today the average
American cardholder has a credit card balance in excess of $2,00. And
with typical financial charges ranging from 1 percent to 1.5 percent
a month, you can end up paying large finance charges. For example, if
you carry a $2,000 balance on your credit card and your credit card
company charges 1.5 percent a month, your monthly finance charge will
be $30 ($2,000×.015 = $30). And the monthly finance charges continue
until you manage to pay off your credit card debt.
The easiest way to establish credit is to open checking and savings
accounts at your local bank. Then apply for a gasoline or store credit
card. These cards are fairly easy to get because retailers want you
to buy their goods and services. The third step, and the most dangerous
one, is obtaining a major credit card like Visa, MasterCard, or American
Express.5
It is important to choose a credit card carefully because terms and conditions
vary widely. Annual fees range from $15 to $75 a year, but some credit
card companies charge no annual fee at all. If you will be one of the
growing number of people who don't pay off their credit card transactions
in full each month, look for the card with the lowest interest rate. Interest
rates generally range from 12 to 18 percent, though it is possible to
find cards with lower rates.
A credit card can be your friend because it can get you through unexpected
emergencies. And if there is a problem with the products or service you
purchase with your credit card, you have an opportunity to withhold payment
by asking the credit card company to "charge back" to the retailer
until the dispute is settled. Monthly credit card statements can also
help you keep your records in order. Finally, if you make payments on
time, the card helps you to establish a good credit history.
A credit card can be your enemy because it is an invitation to purchase
items you really do not need. The credit card companies' continuous offers
of low minimum payments, cash advances, and even months without payments
may seem like a way to skate through a money crunch. In reality, your
finance charges and fees only increase, and you go deeper into debt.
If you do find yourself in trouble, do not ignore the bills. Contact
your creditors to explain your problem and express your desire to pay
down6 your card balance. If that fails, a nonprofit
organization like Consumer Credit Counseling Service can assist you
in getting back on your financial feet.
Protect your credit card number and your credit history. Never give your
card number and expiration date to someone you did not contact first.
Never write your credit card number on a personal check. Do not answer
every preapproved credit card letter you receive (two or three cards are
all you should need). Finally, photocopy your card, and if it is stolen,
notify the credit card company immediately.