Humility is the best
policy for technological
forecasters. If you doubt that, remember those
confident predictions of 30 years ago about the coming arrival of the
"paperless office."
The arrival of computers everywhere in the workplace would, we were assured,
soon make paper a thing of the past.
And guess what? Paper is still big business. In fact, sales of the stuff
are growing. And the biggest beneficiary, it seems, is Canada, the world's
largest exporter of office printing paper, which more than doubled its
exports in the past 15 years—the years of the information technology "revolution."
Bill Gates's vision of a computer on every desk has been more or less
realized. Yet most of the folks working at those desks are knee-deep in
paper.
Hewlett-Packard forecasts that North American office printers alone will
print 1.2 trillion sheets this year —an increase of more than 50 percent
in five years.
Research from an intriguing new book, "The Myth of the Paperless
Office," by Richard Harper and Abigail Sellen, suggests our increasing
use of paper is due to the introduction of the very digital technology
that was supposed to wipe it out.
The case studies on email in the workplace, for example, show that it
can lead to a 40 percent increase in paper consumption—and this doesn't
take into account the amount of paper used to print information from the
Internet.
There's a wonderful irony here, because the personal computer—not to mention
the laser printer—was invented in a lab set up by a copier company which
was worried by all the talk of paperless offices.
Xerox's core business involved paper, and it was understandably alarmed
by the prospect of it going out of fashion. So the research center invented
the computing and printer technology that made sure it didn't. Perhaps
those Xerox executives knew what they were doing, after all.
But our attachment to paper is truly amazing. An astonishing proportion
of email users, for example, print off their messages and store them all
in filing cabinets.
Organizations that used to do massive print runs of documents for meetings
now circulate them electronically via their intranets. But those attending
the meetings generally turn up with heaps of paper hot off the nearest
laser printer—a process much more resource intensive and less efficient
than proper offset printing.
To the technological rationalist this behavior seems irrational. Why store
email messages in paper files, which take up valuable real estate and
are effectively unsearchable, when you can keep them on a hard disk and
effortlessly look through them for keywords and phrases? Why print off
bulky documents whose only fate is to be shredded after the meeting is
over?
The answer, of course, is it is the rationalists who are irrational. If
people love paper, there must be a reason for it. And there is. It is
highly portable, infinitely flexible and embodies very high-resolution
display technology, which consumes no battery power. And it doesn't have
to be turned on before you can read it.
Given that, the mystery is not that people use so much paper, but that
they don't use even more of the stuff. The problem with technological
predictions is that they are almost always solution-driven. "Technology
is the answer" is their underlying mindset. "Now what was the
question again?" It's foolish—and here is the hard copy to prove
it.