When we travel to
a
foreign country,
we carry in our baggage a preconceived idea of people in that country.
We look for characteristics in the individuals we meet. But much of the
knowledge we think we have of different nationalities exists as stereotypes—conventional
and oversimplified pictures without nuances or individuality. Our ideas
may even be caricatures with features and peculiarities exaggerated for
comic or grotesque effect.
Stereotypes and caricatures also exist about occupations or professions.
If you ask a group of international executives to characterize businesspeople
and managers from different countries, their descriptions may be something
like this:
American managers have in-depth knowledge of the business they run and
baseball, but know little about the rest of the world. They think that
everyone who is not American wishes he was. Americans are always the best.
They only lose when the playing field is not even.
The quarterly dividend is their cardinal goal, and quick fixes are the
means to accomplish it. They organize their companies in many-layered
hierarchies of order givers and order takers. Employees do not question
instructions (at least openly). They lose their jobs if they do.
Americans talk fast and loud. Their products are the biggest, best, newest
and fastest in the world. After a meeting, the Americans bring in hordes
of lawyers and accountants to prepare contracts ten times longer than
those used elsewhere.
British managers became managers by studying English literature and Egyptology
at Oxford and by going through the old boy network. They have a broad,
but not always thorough, knowledge of their company's operations. They
are insular—and proud of it.
Class spite and social angst riddle British corporate cultures. Despite
much lip service to the contrary, decision making remains the prerogative
of top managers. Ideals about decentralized management clash with a basic
lack of faith in the abilities of the subordinates.
British managers invariably are polite, and they spice their conversations
with humorous little anecdotes that executives of other nationalities
usually fail to appreciate. Meetings are not supposed to decide anything.
The British use them to explore the terrain and to check out the broad
perimeters, parameters and all that. If they promise you something to
avoid offending you, it may take a long time before they deliver. In fact,
they may not deliver at all.
French managers are Napoleonic and their management style is imperial.
Many are graduates of the elite grandes ecoles. They are expected to be
brilliant planners, equally adept at industry, finance and government.
They are rude and haughty, jealous of their social status and eager to
show off their power.
Stiff hierarchies discourage informal relations and foster a sense of
'them' versus 'us'. It is difficult to reach the boss. The flow of information
goes one way only: downward. When troops below fail to respond to orders
from on high, company performance may stumble badly.
French managers love to talk, though not always about items on the agenda.
Their initial response to proposals is always negative—not because they
dislike the proposal but because they like debate. However, what they
say at this meeting does not count. The discussion is just meant to assess
the strengths and weaknesses of the other players and decide what positions
to take at the next meeting.
German managers prefer to go by the book. They often have many years of
technical training and high degrees (and must be addressed as Herr Doktor).
They are serious and formal. Leaders do lead. The ranking executive is
expected to pull rank and give orders — or what is the point in having
that rank?
Meetings are conducted with great attention to order and detail. You do
not take off your jacket or even loosen your tie. That would be sloppy
and unbusinesslike. Managers sometimes raise their voice and pound the
table to see if they can intimidate the other party into making further
concessions.
Germans expect to see it in writing with full details and complete specifications.
If it is not enshrined on memo or letter and signed in Vertretung, then
it did not happen.
Italian managers are flexible. They often ignore the company's rules (where
they exist). Management is paternalistic. Bosses give their employees
protection. They, in turn, are loyal and identify with the company's goals.
Fare bella figura, to put on an impressive appearance, is important to
Italian managers.They are experts at looking busy, successful and rich.
Informal networks of family and powerful friends matter much in business.
Deals are made on handshakes between gentlemen, not through attorneys
and accountants. Memos, letters and faxes are too impersonal. Italian
managers prefer the telephone and they like personal contact even better.
Italians often find businesspeople from other countries lineari, meaning
too direct, too purposeful. Meetings are not taken seriously. They just
set agenda for the real meeting. What happens before and after is more
important than the meeting itself; decision making is always secretive.
Japanese managers mean no when they say yes (although the reverse does
not apply). They are clever and cunning but speak only Japanese (why bother
with lesser languages?).They are formal, reserved, have no feelings and
consider themselves racially and culturally superior to foreigners.
Rank and status are important to the Japanese. But this does not mean
the top man (it's always a man) makes the decisions. His main duty is
to maintain harmony and nurture an environment that motivates subordinates
to work together for the good of the company.
At meetings , the Japanese play close to the vest. They are well prepared
and never improvise. Whatever is on the agenda, they probably know more
about it than you do. Do not expect any decisions at this meeting, though,
or at the next. The consensus-making process may take a long time.
Swedish managers are practical and technically capable but not very imaginative.
Philosophy and abstract thinking baffle them. They have no sense of humor
and take everything you say literally. They often spend more time telling
you what is wrong with their products than what is good about them.
Managers shun conflicts and put off decisions until they reach consensus
(in a manner that appears wishy-washy even to the Japanese). Organizations
are flat, with responsibility delegated way down. It is never clear who
is in charge of what and why.
Swedes dress in sports shirts, slacks and sandals for business meetings.
Being neurotic about punctuality, they begin (and end) meetings exactly
when scheduled. They go straight to the point, without preliminaries.
Their answers are short and they remain silent if they have nothing to
say (though Finns think Swedes talk too much).