多播点广告！

"More Ads, Please" Say Bored Viewers

Italian television could never be accused of being highbrow, but now it's apparently become so tacky that most Italians would rather watch commercials, according to a new survey. Almost two-thirds of Italians say ads "are among the most entertaining things on TV" and a third say they would be "sad" if there were no adverts, a survey of 980 viewers aged between 25 and 55 showed. The survey was conducted on behalf of media group Starcom MediaVest at the annual Cannes festival of advertising. Respondents said adverts did much more than regular programming to create TV personalities and excitement, particularly those commercials that develop a story over time.

意大利的电视节目向来说不上是阳春白雪，但一项新的调查显示它现在显然是太俗了，俗到大部分意大利人宁愿看广告也不看它的地步。对980名年龄在25至55岁之间的电视观众的调查显示，将近2/3的意大利人认为广告“是电视里最有趣的节目之一”，1/3的人说如果没有广告他们会感到“悲伤”。这次调查是受媒体集团Starcom MediaVest委托，在年度戛纳广告节期间进行的。受访者说，广告在塑造荧屏个性和煽动观众等方面要比普通电视节目做得好得多，尤其是那些有故事情节的广告。

Remarks：广告的精彩从成本角度很容易理解：广告是单位时间平均制作成本最高的节目。