保持竞争力需要考虑的五个因素

发布时间: 2012-11-21 16:54   来源:
关键词: 英语


5 Things to Consider if You Want to Stay Competitive

Whether you’re a business owner, entrepreneur, or manager, you have to pay attention to the business landscape and your place in it if you want to be successful. You don’t want to get caught languishing by the side of the road as the rest of the marketplace rushes by you. It’s important to assess where you are now and how you can maintain, regain, or create a competitive edge over the crowd.

无论你是公司的老板、企业家还是经理人,只要你想成功,就必须考虑你身处的商业环境。当商机和你擦肩而过时,你一定不想躲在路边得过且过。所以找准自己的位置以及如何在众多竞争者当中保持、重塑、创造你的竞争优势尤为重要。
What You Need to Consider  你需要考虑的事情
1. Branding  品牌
What do you do and what sets you apart?  你是做什么的?什么会让你与众不同?
Branding is the buzzword of the day,. Though possibly overused, the concept is still an important one. Branding is far more than a memorable tag-line, catchy logo, or impressive elevator speech. The primary value of branding is in clarifying precisely what makes you different. Branding is the cornerstone of any successful marketing plan.
品牌是时下很流行的一个词语。尽管可能被滥用,但仍是一个很重要的观念。品牌不仅仅是一句琅琅上口的口号,一个吸引人的标志或者一次印象深刻的电梯演讲。品牌的核心价值是阐明你的特色。品牌意识是成功营销的基石。
2. Relationships  关系
What do people care about and what needs do they have? 人们关心什么?什么是他们所需要的?
Getting to know and understand people is vital. The key is to focus on quality over quantity.Masses of social connections matter less than relationships with people who can directly influence the success or failure of the business. Current and prospective customers have the most relevant opinions and useful feedback to offer. It’s imperative to build relationships with those who can impact the future of your business。
了解人们的需求至关重要。成功的关键在于注重质量,而不是数量。大量的社交活动不如那个直接影响生意成败的人重要。.现有和潜在的客户可以反馈中肯的建议和有用的信息。和影响公司未来业绩的人建立合作关系是非常必要的事情。
3. Leveraging  优势
What are your areas of efficiency and areas of weakness?  什么是你的优势?什么是你的劣势?
Small businesses and entrepreneurs tend to be resource poor. It’s just the nature of not having a large cash flow at their disposal. The most successful excel at squeezing the maximum value out of available time, money, and talent. Their strategy is to do what they do best and delegate or outsource the rest.
小企业和创业者往往资源匮乏。生来就没有庞大的现金流可以支配。最大限度的获取时间、金钱和人才的价值是成功的关键。他们的策略就是做自己最擅长的事情,其余的委派或者外包。
Essentially, they know how to Do More with Less. 本质上说,他们深谙如何少花钱多办事。
They spend their time on activities that provide more value, those activities that increase revenue or help the company to grow. What they don’t do is waste their time on activities that provide little or no value.
他们把时间花在更有价值的事情上。这些事情可以增加财政收入或者帮助公司成长。他们从不在没什么价值的事情上浪费时间。
4. Growth 发展
Where are the opportunities for growth? 发展的机遇在哪?
Complacency and stagnation are red flags that portend a grim outlook for future success. The danger lies in placing so much of our focus on completing current projects and managing small crises that we forget to be open to creative innovation. Unfortunately, this diminishes our competitive advantage in the business market .
骄傲自负和不思进取是前景渺茫、成功无望的危险信号。我们把过多的精力放在做好现有工作以及管理小风险中,从而忽略了锐意创新。可惜,这种做法削弱了我们的竞争优势。
 
 
5. Balance 平衡
What do you need? What are you neglecting? What would make you work and life more enjoyable?
你需要什么?什么是你一直忽略的?什么会让你的工作和生活更有乐趣?
Balancing priorities and the different aspects of our life is the foundation for building a successful business. Modern society is buzzing with the work-life balance conversation, but often we misconstrue the meaning of balance, or at least the real world application of the concept. It’s not about trying to allot equal portions of attention, time, and energy to the separate parts or even making one a priority over the other. It’s more about discovering that right combination and focus that can meet the ever-changing demands of work life and personal life.
均衡生活各个方面的利弊得失是事业成功的基础。当今社会关于平衡工作和生活的话题比比皆是,但我们却常常误解平衡的意义,或者说它在现实生活中的应用。它不是把注意力、时间、精力平均分成几部分或者分出优先级,而是找到正确的组合方式,让它们满足人们不断变化的工作和生活需求。


  


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