实用英语:淘宝系光棍节一天交易额52亿元

拉动效应

11月11日凌晨刚刚开始的8分钟内，淘宝商城支付宝交易额突破1亿元，20分钟实现2亿交易额，1小时实现4.39亿交易额。

淘宝商城官方数据显示，“光棍节”期间订单数突破2000万单，“支付宝”交易额突破33.6亿，为去年同日交易量的近4倍；而淘宝网、淘宝商城“支付宝”交易总额突破了52亿，这个数字超过购物天堂香港6天的零售总额。

借“光棍节”创下惊人销售纪录的并非淘宝一家。从10月底到现在，几乎整个电商行业都已投入到促销推广的大潮之中。

10月24日，腾讯旗下的拍拍网就率先拉开了促销大潮的序幕。5天的销售额共计突破7.18亿元，同比增幅超过300%。

进入11月，京东、苏宁易购、当当、百度乐酷天、国美（微博）网上商城等也杀入战团。国美网上商城企划部部长于良钏透露，11月11日当天，全品类销售额比上月同期超5倍增长。京东商城数据则显示，京东商城日订单量超过了40万单，同比增长超过290%。

“淘宝商城已经把‘光棍节’做成了电商业专属的节日。”乐淘副总裁陈虎说，整个行业都在血拼这一促销季。

此前，电商行业还没有专有的促销季，虽然在商业领域有元旦、春节促销的传统，但对于电商业而言反而是淡季。现在通过行业“众人点火”，拉动效应非常显著。

网络品牌雄起

值得注意的是，在女装、化妆品、生活电器、童装、内衣等多个类目，不少网络原创的“淘品牌”企业的销量超越同行业的传统品牌。如裂帛、茵曼、欧莎分别以1900万元、1780万元、1750万元的成交额拿下女装类前三，超越了ONLY、欧时力等线下传统女装品牌；在内衣类目，歌瑞尔以1800万的销量纪录远超爱慕、戴安芬等传统品牌。

淘宝商城官方数据显示，光棍节一天内，109家“淘品牌”总计成交3.356亿，其中成交金额超过千万元的有8家，超过500万元的有16家，超过百万元的有31家，占据了淘宝商城网购狂欢节10%的成交额。

二三线地区网购市场正在迅速崛起。淘宝商城数据称，如以往排名在前十左右的成都，这次跻身城市第四名；整个四川省也跻身全国省级排名第五。这被解读为网络购物这趟快车的引擎已经由大城市时尚人群更换为马力更为强劲的大众市场。流量计

Pulling effect

On November 11th before dawn has just started within 8 minutes， Taobao Mall to pay treasure to trade the forehead breaks through 100000000 yuan， 20 minutes 200000000 transactions， 1 hours to achieve 439000000 transactions.

Taobao Mall official data show，“ day ” during the order number is broken through 20000000 single，“ pay treasure” transaction volume exceeded 3360000000， for the last year on the same day trading volume of nearly 4 times; and taobao.com， Taobao Mall“ pay treasure” the transaction amount breaks through 5200000000， this number is more than a shopping paradise Hongkong 6 days of total volume of retail sales.

“ Singles day” a staggering sales record is not a taobao. From late 10 until now， almost the entire business industry has invested into the promotion of tide.

In October 24th， Tencent‘s pat pat a net to will take the lead in pulled open prelusive promotion tide. 5 days of sales， total breaks through 718000000 yuan， a year-on-year increase of more than 300%.

In November， Beijing East， Su Ning Tesco， Dangdang， baidu music cool day， Gome （ micro-blog ） online shopping mall also enters the fray. The United States online store planning minister Yu Liangchuan said， on November 11th， the entire category of sales than the same period last month over 5 times growth. Beijing east the store data show， Beijing east the store on orders over 400000， an increase of more than 290%.

“ Taobao Mall has been the ’ Singles Day ‘ made electric commercial exclusive holiday.” Le Amoy vice president Chen Hu said， the entire industry is in the promotion season shopping.

Previously， business industry is not exclusive promotion season， although the new year’s day， Spring Festival in the field of commercial promotion tradition， but the business is slack. Now through industry“ all ignition”， pull effect remarkable.

The network brand

Notably， in women， cosmetics， electrical life， children‘s wear， underwear and many categories， many original network“ Amoy brand ” of the enterprise in the same industry sales beyond traditional brand. Such as simple， because man， Ou Sha with 19000000 yuan respectively， 17800000 yuan， turnover of 17500000 yuan to take the women’s class three， exceed ONLY， love line of traditional female attire brand; in underwear category， song， with 18000000 records sold far more than love， ads and other traditional brands.

Taobao Mall official data shows， day one day， 109“ Amoy brand” a total turnover of 335600000， the turnover of over ten million yuan have 8， more than 5000000 yuan 16， more than 1 million yuan have 31， occupy the mall online shopping Taobao Carnival 10% turnover.

Two or three line region of online shopping market is rising rapidly. Taobao store data， such as the top ten around Chengdu， this one city fourth; the whole Sichuan Province are also among the national provincial rank fifth. This was interpreted as the network shopping this express engines have been replaced by big city fashion crowd for horsepower more mass market.