实用英语:众电商网站上演光棍节血拼大戏

在去年光棍节当天创造9.36亿元单日交易额的淘宝商城，今年不再“独舞”。值此百年一遇的“世纪光棍节”，众家电子商务网站纷纷粉墨登场抢占“良辰吉日”，电商行业的“血拼”大戏正在上演，一时间硝烟弥漫。

然而有专家却对此表示忧虑，认为这种“流血促销”手段并不能给电商企业带来更高的忠实度，反而使得消费者习惯低价促销，从而阻碍整体电商行业的转型。

京东PK淘宝或主导光棍节“血拼”大戏

2010年的光棍节，淘宝商城花费4亿做推广“双十一”5折促销活动，从而创下淘宝单日交易额高达9.36亿，平均每秒售出超1万元的商品的销售记录，令众电商分外红眼。今年号称世纪光棍节来临之际，令各大电商不敢怠慢，早已卯足了劲，使出浑身解数吸引客源。

据中新网IT频道了解，去年创造单日交易额纪录的淘宝商城今年瞄准30亿目标，而近来与淘宝系拼得火热的京东商城也不甘人后。有媒体报道称，京东商城已于昨日通知所有供货商，光棍节促销当天，在京东商城的促销力度不得低于淘宝商城。

同时，当当网在数码领域展开了光棍节的让利“斩首行动”。百度旗下的乐酷天联合数千家知名品牌，共同推出1元疯抢、30元包邮以及日韩产品、手机数码、家用电器、品牌服饰等十大专区6折优惠的让利活动。 此外，苏宁易购、凡客诚品、一号店、麦考林、梦芭莎等知名电商也推出各种促销活动，更在近日大肆宣传和推广促销信息。

“流血促销”或惯坏买家 行业转型恐受阻

有行业专家认为，这种以企业利润补贴消费者的行为却违反商业规律，商家一味地疯狂打折促销，最终会走进不促不销的死胡同。长此以往使得消费者习惯低价促销，会阻碍电商企业及行业整体的转型。

“流血促销”是商家作为短期内刺激消费的一种手法，给予消费者最大的实惠，但网购相对于实体销售除了有价格优势外，还有很多不足之处期待改观。易观国际分析师陈涛送此前接受媒体采访时就曾表示，从企业赢利角度来看，目前的大促是“流血促销”，赔本挣吆喝。然而也是企业不得已而为之，因为对于现在的大型B2C商城来说，盈利水平不是最重要的指标，而用户量、交易规模才是最重要的。而一旦消费者习惯低价促销的模式，短期内此种模式将很难改变。

今年5月，京东推出“全部少儿图书四折封顶”的促销活动，引发全国24家少儿出版社联合抵制。一本书除了其自身的成本外，还包括出版社、零售商以及作者的利润空间，商家降价促销导致利润不断缩减，各方都得不到相应的利益终将引发行业后续产品的缺失。

而如果电商一味的通过降价促销的手段来吸引消费者，也将导致消费者只会寻找最低价格，而不会忠实于其品牌自身。相较于实体销售，电商在服务、创新等方面还有很多不足，需各大电商认真挖掘网络的价值，行业的价值，从而为消费者提供独到、全面和创新的服务。流量计

电商血拼惹来快递加班 四万快递员虚位以待

去年11月11日“光棍节”网购促销致使快件量陡然增加，快递企业猝不及防，运力一时难以跟上，出现了快件大面积延误的情况。

今年光棍节，为应对众电商企业促销大战引发的物流考验，避免去年爆仓现象的尴尬，国内包括圆通、中通、汇通、韵达、CCES、邮政EMS在内的多家民营快递企业的负责人在此前接受媒体采访时称，已部署多种应对措施救急。

另据数据显示，为应对物流高峰，顺丰等9家快递企业已调集约4万名快递员，超过700辆快递车，同时，在货物分拣中心设立超过300条绿色通道，组建超过2000人的客服团队解决消费者在“光棍节”期间的货单服务问题

On the last day of 936000000 yuan to create daily trading volume on the Taobao Mall， this year is no longer“ solo”。 On the occasion of the hundred years of“ century day”， the website of electronic business affairs in succession stage race to control “ auspicious occasion”，“ shopping” show business industry is being performed， a time of smoke.

However， some experts have expressed concerns that this“ bleed， promotion” means does not give the business enterprise to bring higher fidelity， but makes the consumer habits of low sales promotion， which hinders the overall business industry transformation.

Beijing East PK Taobao or dominant Singles Day“ shopping” drama

2010 day， Taobao Mall cost $400000000 to do promotion “double” 50 percent off promotions， achieve thereby Taobao single-day turnover high amounts to 936000000， average per second sold over 10000 yuan commodity sales records， to make the public ‘s extra eye. This is known as the day comes， the major business not neglect， already screwed up， do use all one’s skill to attract tourists.

According to the new network IT channel， set last year single-day transactions Taobao Mall this sighting record 3000000000 goals， but recently and Taobao is made fervent Beijing east the store is unwilling also after the person. Some of the media reports， Beijing east the store yesterday to inform all suppliers， promotional singles day that day， in Beijing east store sales promotion strength shall not be less than Taobao mall.

At the same time， in the field of digital dangdang.com launched Singles Day let“ decapitator”。 Baidu‘s music cool day combined with thousands of well-known brand， launched 1 yuan， 30 yuan postage as well as the product， mobile phone， digital， home appliances brand clothing and other ten major area 40 percent off preferential benefit activity. In addition， Su Ning Tesco， VANCL， shop， Mcglaughlin， and other well-known companies having also introduced a variety of promotional activities， more recently a whoop and a holler and promotional information.

“ Bleed promotional” or spoiled buyers industry transformation may suffocate suffocate

Industry experts think， the enterprise profit subsidy consumer behavior is in breach of the commercial law， business simply crazy discount promotions， eventually into promoting not pin alley. If things go on like this makes consumer habits will hinder the low price promotion， business enterprises and the whole industry transition.

“ Bleed promotion” is the business as a short-term stimulus spending as a means， to give consumers the greatest benefits， but relative to the entity in addition to net sales price advantage， there are many shortcomings expect change. Analysys International analyst Chen Tao sent the previous media interviews， he said， from the enterprise profit point of view， the current big promotion is“ bleeding promotion”， money earned at. However， also is the enterprise last ditch， because for now the large B2C mall， profitability is not the most important indicators， and user amount， transaction size is the most important. Once the consumer price pattern， short-term inside the model will be very difficult to change.

In May of this year， Beijing east the launch of“ all the children’s book sixty percent off caps ” promotional activities， sparked a nationwide boycott of 24 children‘s publishing house. A book in addition to its own costs， including press， retailers and the profit space， business promotional price lead to profits shrinking， the parties have no corresponding interests will eventually cause industry follow-up product loss.

If business blindly through the promotional price of the means to attract consumers， will also cause the consumer will only find the lowest price， and not loyal to the brand of its own. Compared with the entity ’s in sales， service， innovation and other aspects have many shortcomings， for each big business to tap the value of the network， industry value， so as to provide consumers with a unique， comprehensive and innovative services.

Business shopping get overtime forty thousand express courier leave a seat vacant for sb.

In November 11th last year“ singles day” online promotion that shipment sharply increased， express enterprise be caught off guard， the capacity to keep up with the time， appeared to express a large area in case of delayed.

This day， as a response to the business enterprise marketing war caused logistical challenge， to avoid embarrassment last Baocang phenomenon， including flexible， pass， Huitong， rhyme， CCES， postal service EMS， a number of private express delivery enterprises responsible person in an interview with the media， has been deployed to various measures of emergency.

According to the data display， to deal with logistics peak， Sf 9 express enterprises have gathered about 40000 couriers， more than 700 express car， at the same time， the cargo sorting center set up more than 300 easy access， set up more than 2000 customer service team to solve consumer“ singles day ” during the bill service problem